If you dipped out after the roundtable… you seriously missed the real magic.
Right after the latest Connect To Market: Growth Roundtable, the community rolled into an after party that pulled no punches. The focus was on navigating the tricky balance between grabbing attention and building trust in B2B marketing. The conversation was sparked by James Furbush’s introduction to trust in the attention economy.
Community leader Casey Cheshire and moderator Paul Jones were joined by CTM community members Cole Field, Aaron Rayner, and Jena Durham for a sharp, unfiltered discussion about what really works in today’s high-noise, high-stakes market. This wasn’t about theory. It was about lived experience. The group got real on the challenges of translating B2C-style attention tactics into B2B without losing credibility, how to market services with integrity, and why trust is the one metric that actually moves the needle.
Whether you're running long sales cycles, trying to stand out without selling out, or constantly defending your strategy to the C-suite, this was the session you didn’t want to miss.
Key takeaways:
Why trust is the real differentiator in today’s crowded B2B landscape
How to grab attention without creating a “car crash”
Tips for aligning sales and marketing without constant friction
How to defend creative, content-driven strategies to leadership teams
Next time, stay for the post-event panel. That’s where the best conversations happen.
Connect To Market is where real conversations turn into real strategies. Be a part of an exclusive community of B2B SaaS marketing leaders driving founder-led growth. We meet monthly on Zoom to tackle current challenges and engage in meaningful breakout discussions. Ready to connect? Get on the list for the next event!
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