The insights didn’t stop when the roundtable ended. Right after the recent Connect To Market (CTM) event, we kept the energy going with a live Post-CTM Event After Party that unpacked fresh perspectives on AI, marketing authenticity, and leadership in the digital age.
Community leader Casey Cheshire was joined by community voices like Keith Phillips, Aaron Rayner, and Beth Magee in conversation to reflect on what stood out most- from AI’s evolving role in content creation to the challenges of SEO and the ongoing push to stay real in an increasingly automated world.
This wasn’t just a recap- it was a candid, thought-provoking exchange on where marketing is headed next and how to keep the human touch alive in every message.
Key takeaways:
Keep the human element front and center, even as AI takes on a bigger role
Understand the difference between thought leadership and content marketing- and when to use each
Rethink SEO strategies to align with authenticity, not just algorithms
Experiment with unconventional tactics to stand out in a noisy digital landscape
Whether you’re navigating AI integration, refining your brand voice, or pushing for more authentic engagement, this session delivered the insights and energy to help you move forward with confidence
Connect To Market is where real conversations turn into real strategies. Be a part of an exclusive community of B2B SaaS marketing leaders driving founder-led growth. We meet monthly on Zoom to tackle current challenges and engage in meaningful breakout discussions. Ready to connect? Get on the list for the next event!
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