What are you doing to maintain authenticity in an AI-powered content landscape?
We kicked off our recent Connect to Market: Growth Roundtable with a lightning talk from Ron Close, who tackled one of the most pressing challenges in modern marketing: using AI without sacrificing quality, originality, or authenticity.
In this session, Ron introduced the concept of “degenerative marketing”, a counterintuitive but powerful approach that reframes how we use AI for content creation. Rather than producing more content, the goal is to use AI to create better, more focused content by refining and repurposing big ideas into concise, meaningful formats.
Drawing from practical use cases like turning podcast episodes into eBooks and blog posts, or breaking down long-form content into high-value snippets, the talk emphasized the need to avoid generic, surface-level outputs. The message was clear: AI is only as good as the strategy and intention behind it.
In this lightning talk, we cover:
Why more content isn’t better content and how to avoid “AI sludge”
How to repurpose podcasts into high-quality written assets
The value of “chunking” content into digestible, high-impact formats
Why detailed prompts and clear objectives matter more than ever
Huge thanks to Ron for kicking off the session with such insightful and practical strategies for marketers navigating the intersection of AI, creativity, and authenticity.
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