If you missed the CTM: Growth Roundtable and GEO Super Session, you missed a masterclass in how AI and GEO are reshaping growth marketing, but we made sure to capture the best insights in a live recap with our lightning speakers in a post-event panel.
Community Leader Casey Cheshire and Community Moderator Paul Jones were joined by lightning speakers Al Sargent and David Reske in conversation to reflect on what stood out most, from leveraging probabilities to prioritize marketing efforts, to simplifying interactions with LLMs, and rethinking SEO in a world increasingly influenced by AI.
This wasn’t just a recap, it was a candid, thought-provoking exchange on where marketing is headed next and how to harness cutting-edge tools while maintaining strategic clarity.
Key takeaways:
Use probabilities and data-driven approaches to prioritize marketing initiatives effectively
Simplify interactions with LLMs to streamline content creation and strategy
Rethink SEO strategies in light of AI-driven ranking changes
Collaborate and share insights within the community to accelerate growth
Whether you’re exploring LLM integration, refining GEO strategy, or pushing the boundaries of growth marketing, this session delivered the insights and energy to help you move forward with confidence.
Catch this incredible Lightning Round here: https://open.substack.com/pub/connecttomarket/p/al-sargent-and-david-reske-geo-super?r=5vnkxm&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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