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Steve Kahan: Creating Urgency, Amplifying Influence & Pipeline Acceleration - Episode #15
"Comfort doesn't move people. Tension does. It's about revealing the cost of inaction, making risk personal and immediate, creating tension between the…
Oct 2
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Kristina McCarthy
1
50:30
September 2025
Ron Close: Degenerative AI Marketing - Lightning Speaker - September 24, 2025
"We need to put the time in to build the prompts and to instruct the AI tools to give us the results we want. It's not magic. You don't just put one…
Sep 25
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Kristina McCarthy
2
13:44
Mike Montague: Audience Refinement, Tailored Communication & Scalable AI Messaging - Episode #14
"Keep trying until you get that aha moment... That thing that people just go, 'Oh, wow, I need that. This is the story. This is the one.' And they opt…
Sep 25
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Kristina McCarthy
4
1
45:21
Rob Freedman: Empathy-Led Buyer Interviews & Turning Customers Into Evangelists - Episode #13
"Stop trying to be the hero of the story. The customer is the hero. We're just the guide. If you make that shift, you're going to see a dramatic…
Sep 18
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Kristina McCarthy
4
1
38:16
Alan Gonsenhauser: Customer Experience, Indispensable Tactics & AI's Market Role - Episode #12
"Only 5% of customers are in market right now... So what you need to do is nurture them until they're ready to make an acquisition."
Sep 11
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Kristina McCarthy
3
44:42
Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand - Episode #11
"It's time to move from MQL & ABM and towards Buyer Unit Demand. That is where GTM Leaders, VPs of Marketing, Chief Revenue Officers, that's where…
Sep 4
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Kristina McCarthy
4
46:48
August 2025
Paul Jones: Scaling Client Relationships Through Community - Episode #10
"Community and connection CANNOT be separated."
Aug 28
•
Kristina McCarthy
4
41:17
James Furbush: Marketing In The Attention Economy - Lightning Speaker - August 20, 2025
"Our ability to help our companies grow is directly impacted by our ability to get people's attention."
Aug 25
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Kristina McCarthy
2
1
8:49
Applying B2C Attention Tactics in B2B - Post-Event Panel - August 20, 2025
Missed the CTM event? Here’s a glimpse of the convo you wish you heard live.
Aug 25
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Kristina McCarthy
3
1
17:53
Al Sargent: Generative Engine Optimization (GEO) Master Class - Episode #9
"90% of B2B buyers are using generative answer engines to find vendors... If you're not appearing prominently in these responses, it's as good as not…
Aug 21
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Kristina McCarthy
4
46:07
Cole Field: Sales Tension, Attribution & Redefining ABM - Episode #8
"We treat attribution like a scoreboard and we create unnecessary tension, which results in wasted time and wasted money and misalignment with our other…
Aug 14
•
Kristina McCarthy
4
1
37:59
Megan Ward: Power of Observation in the Era of AI - Episode #7
"Don't miss an opportunity to infuse your brand and your communication with some personality that might help you stand out from the crowd. "
Aug 7
•
Kristina McCarthy
3
1
48:09
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