Archive - The Connect to Market (CTM) Community

What Most B2B Marketers Miss When They Chase Digital Scale: Amy Sitnick - Episode #63

Digital outreach couldn't get a meeting with these prospects. A tech-enabled water bottle and a handwritten note did.

Sep 3 • Erica Weser

42:26

Optimizing Both Human and AI: Takeaways from our August CTM Event

Last week, our community tackled one of the most pressing questions in modern marketing: where does the human end and the AI begin?

Sep 1 • Connect To Market

August 2026

How to Build an AI-Powered ABM Strategy: Elyssa Steiner - Episode # 062

What if the fastest way to master nine marketing verticals isn't a better dashboard, but getting your team out from behind their desks?

Aug 27 • Erica Weser

47:11

Scaling Client Relationships Through Community: Paul Jones - Episode #61 (Re-Air)

What does it take to build authentic communities that truly connect with your market?

Aug 20 • Kristina McCarthy

41:17

Turning Live Events into Podcast Magic: Casey Cheshire - Episode # 60

What happens when you take a podcast out of the studio and bring it into the middle of a live event?

Aug 13 • Erica Weser

9:07

Breakout Room Extravaganza: Takeaways from our July CTM Event

Last week, our community explored how B2B marketers are adapting to a rapidly changing demand generation landscape.

Aug 7 • Connect To Market

The AI Prompting Masterclass Every Marketer Needs To Hear: Keven Ellison - Episode #59 (RE-AIR)

How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results?

Aug 6 • Erica Weser

49:28

July 2026

The Pipeline Wake-Up Call Every B2B Marketer Needs to Hear: Randy Brasche - Episode #58

What if the reason marketing keeps getting sidelined is because marketers are measuring the wrong things?

Jul 30 • Kristina McCarthy

47:40

What Most B2B Podcasts Get Wrong About Success Metrics: Ryan Becker - Episode #57

What if the biggest threat to your podcast isn’t your audience, but the people inside your own company?

Jul 23 • Kristina McCarthy

49:49

Karl Van den Bergh: Confident Positioning Stands Out, Playing It Safe Gets Forgotten - Episode #56

Is your brand losing deals because you sound exactly like every other vendor in the market?

Jul 16 • Kristina McCarthy

46:47

Melanie Brancaleone: Human Conversations That Drive Event Marketing ROI - Episode #55

Are your trade show leads filling your CRM but starving your pipeline?

Jul 9 • Kristina McCarthy

44:50

Melissa Beck: AI Is Changing How Buyers Buy, Is Your Marketing Keeping Up? - Episode #54

Are your buyers building shortlists with AI before they ever talk to your sales team?

Jul 2 • Kristina McCarthy

34:20

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