Archive - The Connect to Market (CTM) Community

Cole Field: Sales Tension, Attribution & Redefining ABM - Episode #8

"We treat attribution like a scoreboard and we create unnecessary tension, which results in wasted time and wasted money and misalignment with our other…

Aug 14 •

Kristina McCarthy

37:59

Megan Ward: Power of Observation in the Era of AI - Episode #7

"Don't miss an opportunity to infuse your brand and your communication with some personality that might help you stand out from the crowd. "

Aug 7 •

Kristina McCarthy

48:09

July 2025

Mind-Saving Hacks to Align Marketing and Sales ft Bronson Cordle - Connect to Market - Episode #6

"Marketing and sales will always put pressure on each other..."

Jul 31 •

Kristina McCarthy

48:00

Josh Cherfoli: Porsche's Brand Transformation - Episode #5

"Let's bridge all of the interactions that we have with our consumers."

Jul 24 •

Kristina McCarthy

46:22

Must Know LinkedIn Algorithm Update Hacks - Post-Event Panel - July 16, 2025

You missed a good one!

Jul 21 •

Kristina McCarthy

17:33

The 3 Pillars of Degenerative AI ft Ron Close - Connect to Market - Episode #4

“It’s important to distill your communications into the things that matter."

Jul 17 •

Kristina McCarthy

45:49

No cost, No travel: Trade show ROI with KB Burdette - Episode #3

"It's important to have a dialogue with your sales team so that everyone is on the same page and speaking the same language- the language of your…

Jul 10 •

Kristina McCarthy

42:23

Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton - Connect to Market - Episode #2

"If you're looking to solve a problem and not sell a product, then you are naturally setting yourself outside of the realm of normal marketing."

Jul 3 •

Kristina McCarthy

33:43

June 2025

Building Relationships at Scale ft James Furbush - Connect to Market - Episode #1

"So much of your buyer's life is NOT about your product!"

Jun 26 •

and

Kristina McCarthy

50:12

The Connect to Market Manifesto

Our why is a great place to start

Jun 25 •

Register for the CTM (Private) Growth Roundtable events!

Be a part of an exclusive community of B2B SaaS marketing leaders driving founder-led growth.

Jun 25 •

Connect To Market

Connect To Market Trailer!

Join us as we learn from marketing leaders who are driving founder-led growth. Connect To Market is sponsored by Ringmaster, building B2B podcasts and…

Jun 25 •

Connect To Market

and

0:23

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