Archive - The Connect to Market (CTM) Community

RE-AIR Megan Ward: Power of Observation in the Era of AI - Episode #28

"Don't miss an opportunity to infuse your brand and your communication with some personality that might help you stand out from the crowd."

Dec 30, 2025 • Kristina McCarthy

48:09

Casey Cheshire: Expressing Excess Gratitude - Episode #27

"The number one thing you need to do this holiday season..."

Dec 25, 2025 • Kristina McCarthy

7:32

5 Strategic Marketing Takeaways from Our 2025 Wrap-Up

Yesterday, our community came together for an insightful session to reflect on the lessons learned from 2025 and to plan strategically for the year…

Dec 18, 2025 • Connect To Market

Sarah McNabb: Community as a Growth Engine, The Role of Empathy & Building Resilience - Episode #26

"Communities, especially for modern tech companies, are the most sustainable growth levers. They create something that paid marketing and algorithms…

Dec 18, 2025 • Kristina McCarthy

41:12

Beth Magee: Human Connection, Communication Fundamentals & Buyer Understanding - Episode #25

"It all circles back to human connection."

Dec 11, 2025 • Kristina McCarthy

26:20

Andy Dé: Building Trusted Advisors, Cold Outreach & Discovering Ikigai - Episode #24

"How do I personalize for that market of one? Make it relevant for them, their wants, their needs, their aspirations, what keeps them awake at night."

Dec 4, 2025 • Kristina McCarthy

57:27

November 2025

Yogesh Mehra: Navigating Market Changes, Focusing on Personas, & AI Collaboration - Episode #23

"You want to focus on the 70 to 80% of the market that's going to move the business forward for you. And typically it's no more than two personas."

Nov 26, 2025 • Kristina McCarthy

30:39

GEO Super Session - Post-Event Panel - November 20, 2025

If you missed the CTM: Growth Roundtable and GEO Super Session, you missed a masterclass in how AI and GEO are reshaping growth marketing, but we made…

Nov 24, 2025 • Kristina McCarthy

7:10

Al Sargent & David Reske: GEO Super Session - Lightning Speakers - November 20, 2025

Everything you need to know to get ahead of the LLM tsunami.

Nov 24, 2025 • Kristina McCarthy

28:53

Michael Phelan: Strategic Benchmarking, Community Building & Sales Innovation - Episode #22

"Buyers are happy to have conversations with vendors if vendors add value relative to where they're at."

Nov 20, 2025 • Kristina McCarthy

35:41

Keven Ellison: The AI Prompting Masterclass Every Marketer Needs To Hear - Episode #21

"My LLM doesn't hallucinate. I told it, I want straight facts. I want you to check your work. I put all of that into the prompt because I want to make…

Nov 13, 2025 • Kristina McCarthy

49:28

Nick Talbert: Navigating AI, Overcoming Automation Paradoxes & First Principles - Episode #20

"You need to understand where to be prescriptive with AI."

Nov 6, 2025 • Kristina McCarthy

40:41

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