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George Smith: Human Connection Is the Only Marketing AI Can't Fake - Episode #48
If everyone is using AI to create content, what actually makes your brand stand out?
May 21
•
Kristina McCarthy
39:47
Making Your CEO a Thought Leader That Gets Heard: Takeaways from our May CTM Event
Catch up on our recent CTM event!
May 18
•
Connect To Market
Brian C. Reed: How Community Storytelling Builds Brands That Stand Out In The AI Era - Episode #47
"You absolutely need to use AI, but AI will crush your differentiation if you still don't have the human community story part."
May 14
•
Kristina McCarthy
2
49:56
David Kosloski: Stop Prompting, Start Building AI Systems That Scale - Episode #46
"AI does not fix incompetence."
May 7
•
Kristina McCarthy
3
45:16
April 2026
Aaron Bean: Arm Your Buyer Champion to Win CFO Approval - Episode #45
" Put that internal advocacy moment on the map. If it's not there, no one's optimizing it. That's your starting point."
Apr 30
•
Kristina McCarthy
2
40:29
Brandon Pittser: Drink Your Own Kool-Aid to Build Marketing That Converts - Episode #44
"You need to find that sweet spot where your marketing has authenticity and that you can, as a marketer, embody that authenticity in a way that is…
Apr 23
•
Kristina McCarthy
2
37:12
ABM Isn’t Broken… But It’s Definitely Misunderstood: Takeaways from our April CTM Event
Here's what you missed!
Apr 20
•
Connect To Market
Max Maurier: Essential Marketing Adaptation Skills in the AI Age - Episode #43
"You have to meet your buyers where they are. That's the whole name of the game, whether it's B2B or B2C, or anything in between."
Apr 16
•
Kristina McCarthy
2
52:04
Alex Schutte: 6 Ways To Drive Revenue & Earn Executive Trust - Episode #42
"When you control the math, you control the narrative."
Apr 9
•
Kristina McCarthy
2
45:18
AEO Guide: We Need Your Brainpower
This isn’t just a post, it’s a working session for B2B Marketers.
Apr 8
•
Connect To Market
and
Ron Close
3
6
1
Melissa Moody: Concentric Circles, Empowering Teams & Customer Success as Marketing - Episode #41
" You want bang for your buck? Start small at the inside of the circles and work your way out."
Apr 2
•
Kristina McCarthy
1
47:23
March 2026
Ian Dowe: Building a Solid Foundation, Embracing Creativity & Data-Driven Decisions - Episode #40
"The best buyers are the most educated, where the human interaction initially can be held to a minimum. But when they come to you and raise their hands…
Mar 26
•
Kristina McCarthy
1
35:50
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