How can strategic storytelling help marketers stand out in an AI-driven world?
In this episode of Connect To Market, host Casey Cheshire sits down with Tim Lozier, Owner of Big Breakthrough Marketing, to explore how shifting the focus from company-centric messaging to the buyer’s story creates clearer, more effective marketing. Tim shares why the most impactful content starts with understanding the real questions buyers are asking- and how AI can be used as a tool to surface those insights, not replace human judgment.
He breaks down the role of long-form, evergreen content in building trust and authority, alongside the importance of short, digestible formats that meet audiences where they are. From prioritizing clarity over jargon and frameworks over features to encouraging a culture of smart experimentation, Tim offers practical guidance for modern marketing leaders navigating an increasingly noisy landscape. He also reflects on his own path into marketing and the lessons that shaped his leadership philosophy.
In this episode, we cover:
Why telling the buyer’s story is more powerful than promoting the company
How AI can help uncover the questions buyers are truly asking
The role of long-form, evergreen content alongside short, digestible formats
Why clarity, frameworks, and authentic helpfulness drive standout marketing
If you’re a marketing leader looking to create content that cuts through the noise and truly serves your audience, Tim’s insights provide a thoughtful framework for building trust, relevance, and impact in today’s AI-driven discovery world.
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Connect with Tim:
LinkedIn: https://www.linkedin.com/in/timlozier/
Big Breakthrough: https://big-breakthrough.com/
TOTData: https://www.totdata.com/
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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
