How can deep market knowledge help your team win in B2B SaaS marketing?
In this episode of Connect To Market, host Casey Cheshire welcomes David Schnepp, VP of Marketing at Virdee, to unpack how truly understanding your market can transform B2B marketing effectiveness. David shares how continuously learning about industry trends, listening to customer needs, and fostering company-wide expertise creates a strong foundation for smarter strategy and more impactful campaigns.
He explores why many marketing challenges stem from a lack of market understanding, and how investing in learning, curiosity, and knowledge sharing brings clarity, focus, and stronger collaboration across teams. From innovative marketing strategies like direct mail to the importance of soft skills and emotional intelligence, David breaks down practical approaches for building a knowledgeable, adaptable, and successful team. He also discusses how everyday experiences, learning from failures, and company culture shape more effective leadership.
In this episode, we cover:
Why truly understanding your market is essential for effective marketing
How continuous learning and knowledge sharing drive team success
The value of curiosity, emotional intelligence, and soft skills in leadership
Innovative strategies and learning from everyday experiences
If you’re a marketing leader looking to connect more deeply with your market and customers, David’s approach offers a clear roadmap to building a more strategic, human-centered, and knowledgeable marketing organization.
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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
