How can mastering MarTech unlock customer connection and marketing success in the age of AI?
In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a technology-driven world. Scott shares how prioritizing direct customer engagement, maintaining brand integrity, and delivering exceptional experiences provides a foundation for more effective, human-centered marketing.
He explores how AI is reshaping consumer behavior, why traditional marketing principles remain important, and how marketing leaders can balance technology with human connection. From leveraging customer advocacy to ethical considerations in algorithmic pricing, Scott breaks down actionable strategies for creating loyal audiences, building trust, and driving meaningful impact. He also reflects on his journey in MarTech and how it informs his approach to marketing leadership.
In this episode, we cover:
Why customer interaction is essential for modern marketing
How AI is transforming marketing strategies and consumer expectations
Practical strategies for fostering customer loyalty and advocacy
Ethical considerations in AI-driven marketing and algorithmic pricing
If you’re a marketing leader looking to thrive in a fast-paced digital landscape while keeping human connection at the center, Scott’s approach offers a clear roadmap for building more strategic, customer-focused, and impactful marketing.
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Connect with Scott:
LinkedIn: https://www.linkedin.com/in/sjbrinker/
ChiefMartec: chiefmartec.com
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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
