Our Connect to Market Manifesto
Enough with the hamster wheel. Enough with blowing budgets on trade show swag, reps chasing sales calls that go nowhere, and praying campaigns hit numbers while competitors drown you out.
#DisconnectedMarketing. It’s built on assumptions, automation, and personas that aren’t real and it’s killing us. We’re tired of hoping it works, tired of “Marketing Mary” profiles that don’t talk back, tired of the lunacy of only spending on what’s instantly trackable. It’s time to stop the bullshit and connect.
We are B2B marketing leaders: CMOs, VPs, the ones on the hook for pipeline, brand, and growth. We’ve been there, stuck in the game of “notice me!” while prospects dodge us and CEOs demand instant results. But we know the truth: real marketing starts with real connection. Not clicks, not impressions, not another ad buy dwarfed by gigantors with bigger budgets.
Connection starts with knowing your buyers. Actually knowing them, their challenges, their dreams, their words. The Connect to Market movement is our rebellion against #DisconnectedMarketing. It’s a call to care- about our teams, our customers, and the work we do. The more we learn about our buyers, the more we root for their success, and that changes everything. We don’t just want them to buy, we want them to win. And when we care, our marketing isn’t just noise- it’s a signal that cuts through.
Here’s how we start: Schedule one conversation.
No podcast, no roundtable, no fancy setup needed just yet. Start with just you and a customer, existing or potential. Ask:
“What’s working for you right now?” Listen.
Then, “What challenges are you facing?” Really hear them, no sales pitch.
Finally, “What’s exciting you about the future?”
Let their answers ignite a deeper curiosity for what your other customers and prospects would say.
One growing B2B SaaS company we know was lost selling to enterprise, unsure who drove decisions in massive buying committees. Through conversations on their podcast, they discovered one department was always the champion. They pivoted, focused their marketing, and turned a murky pipeline into a clear path to deals. That’s the power of connection.
Join us. Start with one conversation, then make it a habit and take it a step further. Make connection programmatic through Connection Casting™, roundtables, or partnerships. Become a Connect to Market practitioner.
Your pipeline will grow, not from tricks but from trust. Your brand will rise, not from budget battles but from stories shared by buyers who feel seen. Your team will show up, not clocking in but fired up to make a difference. This is bigger than any one company. It’s a movement to make B2B marketing human again. Step off the wheel.
Connect to Market. Care, know, win.
Join our private B2B Marketing Leader roundtables
Be a part of an exclusive community of B2B SaaS marketing leaders driving founder-led growth. We meet monthly on Zoom to tackle current challenges and engage in meaningful breakout discussions. Ready to connect?
