What does it take to build authentic communities that truly connect with your market?
In this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.
He emphasizes the importance of deeply understanding your ICP, using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the over-reliance on technology, encouraging marketers to start simple and stay focused on human connection.
In this episode, we cover:
The difference between going to market and connecting to it
How to understand your ICP beyond the surface level
Why low-tech, high-value engagement builds stronger communities
Real examples of community-led product and messaging success
If you're looking to engage your audience more meaningfully and build communities that drive real connection, this episode offers practical and inspiring insights.
🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.
Connect with Paul:
LinkedIn: https://www.linkedin.com/in/pauljones101/
Bridgio: https://bridgio.io/
Ways to Tune In:
Spotify:
Apple Podcasts:
Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
iHeart Radio: https://iheart.com/podcast/282837141/
Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/.
