How can embracing AI elevate your marketing without losing the fundamentals?
In this episode of Connect To Market, host Casey Cheshire welcomes Nick Talbert, VP of Growth & Marketing at BRIA.AI, to explore how AI can transform marketing execution while still honoring the core principles that drive real results. Nick discusses the paradox of automation and why technology doesn’t remove bottlenecks but simply moves them. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.
He shares why marketers must train AI tools like a new team member by equipping them with brand voice, audience knowledge, and clear guidelines to ensure consistency and quality. From building the right messaging foundations to creating strong human feedback loops, Nick explains how marketers can use AI to accelerate content without sacrificing strategy or creativity. He also highlights the importance of curiosity, agility, and experimentation in staying competitive as marketing continues to evolve.
In this episode, we cover:
Why automation alone doesn’t fix marketing bottlenecks
How to train AI with brand knowledge and audience insights
Why governance and human creativity are essential in AI workflows
How curiosity drives more effective, innovative marketing
If you’re a marketing leader looking to adopt AI while strengthening your brand and strategy, Nick’s approach provides a smart, practical path to modern marketing success.
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Connect with Nick:
BRIA AI: https://bria.ai/
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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
