How can marketers harness AI to boost productivity and innovation without losing the human expertise that drives real results?
In this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is transforming marketing, content creation, and business systems while still honoring the experience and strategy that drive real results. Keven discusses the rapid advancements in AI and why being proficient in AI is essential for marketers to stay relevant. He shares his journey of learning to prompt effectively and building AI workflows that have drastically increased productivity. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.
He shares why marketers must guide AI tools like a new team member by equipping them with brand knowledge, audience insights, and clear instructions to ensure quality and consistency. From building strong workflows to creating human feedback loops, Keven explains how marketers can accelerate content creation without sacrificing strategy or creativity. He also highlights the future of AI in organizations, predicting the transformation of traditional CRMs and human resource departments into AI-driven systems, and emphasizes the need for marketers to adopt and adapt to AI technologies to lead effectively.
In this episode, we cover:
Why marketers must stay ahead of AI trends to remain competitive
How to master AI prompts and build scalable workflows
How AI is changing the future of work, including CRM and HR systems
Why human creativity and business experience remain essential
If you’re a marketing leader looking to leverage AI while strengthening your strategy and creativity, Keven’s insights provide a smart, practical path to modern marketing success.
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Connect with Keven:
LinkedIn: https://www.linkedin.com/in/kevenellison
AIS-NOW: https://www.ais-now.com/
PromptMaster XL 1.2: https://chatgpt.com/g/g-682a348e1f7c8191a11cd42dda5f9ff3-promptmaster-xl-1-2
Image Prompt Architect: https://chatgpt.com/g/g-682bbe0333f48191aa6521a6cbf93958-image-prompt-architect
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Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/.
