"Stop trying to be the hero of the story. The customer is the hero. We're just the guide. If you make that shift, you're going to see a dramatic difference in how your business builds and delivers."
I tell people this all the time but found out recently I actually was still making myself the hero. Good example of this is sales calls- whoever is talking the most is the hero.
I tell people this all the time but found out recently I actually was still making myself the hero. Good example of this is sales calls- whoever is talking the most is the hero.