AEO Guide: We Need Your Brainpower
This isn’t just a post, it’s a working session for B2B Marketers.
Alright CTM… this is one of those moments where the magic of this community really shows up.
Over the past couple of months, one of our members, Ron Close, has been deep in the weeds on Answer Engine Optimization (AEO), testing, learning, and pulling together a practical guide to what’s actually working right now.
And instead of just publishing it and calling it done, he did something better.
He brought it here.
Because the truth is: the best ideas don’t come from one perspective, they come from rooms like this.
So we’re turning this into a community-powered review.
This is your chance to:
Pressure test the ideas
Add your own real-world experiences
Challenge assumptions
Sharpen what’s already here
And help shape something that could become a go-to resource for marketers navigating AEO
Whether you’re actively experimenting with AEO, just starting to explore it, or have strong opinions about where it’s headed, we want your feedback!
As you read, think about:
What made you pause or rethink something?
What feels spot on?
What’s missing?
Where would you push this further?
Download the guide below and drop your thoughts in the comments, react to others, build on ideas!





Thanks so much for hosting this! I can't wait to hear your critical feedback and will be glad to share updates with you. Also, if you pass me a good idea or a good change, let me know if you are cool with me adding your name to the acknowledgments pages for future versions.
This is going to be a bible when you get done. I was just at a leading conference in SEO and AEO and they provided me a ton of information in on page and off page tactics in building more trust and capitalizing on what we've already created. I am tackling AI search in a multitude of ways.