What if the real threat to your marketing isn’t falling behind on AI, but not having the systems to use it?
In this episode of Connect To Market, host Casey Cheshire sits down with David Kosloski, VP of Marketing at SNUC and host of the Edge Tech Podcast, to explore how marketers connect to their market by building experience, expertise, authority, and trust before chasing tools or tactics. David makes the case that in emerging categories like edge computing, relationships and problem-solution expertise consistently outperform product specs, and that the marketers who win are the ones who start with content and customer insight rather than keyword lists.
David walks through his approach to building authority in a new market, from launching podcasts and conducting customer interviews to creating mind maps and repurposing content across formats. He then dives into his perspective on AI, arguing that it won’t save teams that lack strong systems, management discipline, and the ability to pressure-test their own work. He shares his framework for agentic workflows, breaking down the difference between skills and agents, the importance of validation loops and structured data (RAG), and how voice-first input is reshaping his personal productivity. He also reflects on his unconventional path from touring music and healthcare into marketing leadership, and shares his take on AI’s impact on jobs and the SaaS landscape.
In this episode, we cover:
Why E-E-A-T (experience, expertise, authority, trust) matters more than product specs when marketing in emerging categories
How to build market authority from scratch using podcasts, customer interviews, and content repurposing
Why AI amplifies existing systems instead of replacing them, and how to build agentic workflows with validation loops
Using voice-first input and a “second brain” RAG approach to unlock personal productivity with AI
If you’re a B2B marketing leader navigating a new or technical category and wondering how to layer AI into your workflow without losing the human judgment that makes your marketing credible, David’s systems-first framework is the reality check you need.
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Connect with David:
SNUC: http://www.snuc.com
Edge Tech Podcast: https://youtube.com/playlist?list=PLFLnc878Df6a2ExKDZEBeJXwHvegv5eUa&si=vGi729ZCr0moeJvQ
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Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
