What does it really take to turn community into a powerful, long-term growth engine in an increasingly automated marketing world?
In this episode of Connect To Market, host Casey Cheshire sits down with Sarah McNabb, Chief Marketing Officer at GigaStar, to explore how community-driven strategies fuel sustainable marketing growth, particularly within fintech and emerging technology spaces. Sarah reframes community not as a one-off tactic, but as a core business strategy rooted in trust, advocacy, and human connection.
Sarah shares practical insights on defining community, building engaged and supportive spaces, and maintaining authenticity as AI becomes more embedded in marketing and customer experiences. She discusses the importance of empathy in customer interactions, managing communication overload, and how platforms like Discord are evolving to support diverse, purpose-driven communities. Through real-world examples, Sarah highlights how strong communities create resilience, deepen brand loyalty, and empower marketers to stay connected and informed.
In this episode, we cover:
Why community should be treated as a foundational marketing strategy
How authentic human engagement builds trust, loyalty, and advocacy
The role of empathy in customer experience and community leadership
How to balance AI-driven efficiency with meaningful human interaction
If you’re a marketing leader looking to create deeper connections, strengthen brand resilience, and drive growth through community, Sarah’s insights offer a clear and actionable path forward.
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Connect with Sarah:
LinkedIn: https://www.linkedin.com/in/sarahmcnabb/
Twitter: https://x.com/SarahMcNabb2016
GigaStar: gigastar.io/
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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
