Is your marketing falling flat because you don’t actually believe in what you’re selling?
In this episode of Connect To Market, host Casey Cheshire sits down with Brandon Pittser, VP of Marketing and Funding Development at Filament Games, to explore how marketers can connect to their market by leading with authenticity instead of automation. Brandon makes the case that the most effective marketing starts with genuinely believing in your organization’s value, and explains why formulaic, AI-templated outreach is eroding trust with buyers. He shares why humility, honesty, and respecting your audience’s intelligence are the real competitive advantages in a landscape flooded with generic messaging.
Brandon walks through his playbook for internalizing a company’s story, from interviewing discipline leaders to synthesizing perspectives and aligning teams around core value. He then breaks down how Filament Games drives growth through a disciplined inbound content engine, including long-running SEO-driven blogging, a structured editorial calendar, and an expanding video strategy built around repurposing livestreams into short-form clips. He also shares how to build modular content campaigns, maintain editorial flexibility, and lean into your organization’s existing strengths to create content that compounds over time.
In this episode, we cover:
Why authentic belief in your product is the foundation of marketing that resonates and converts
How to align your team around a unified company story by interviewing internal leaders and synthesizing their perspectives
Building a disciplined inbound content engine with SEO-driven blogging and a flexible editorial calendar
Expanding into short-form video by repurposing livestreams and leaning into organizational strengths
If you’re a marketing leader tired of watching templated outreach fall flat and looking for a more genuine, sustainable approach to content and demand generation, Brandon’s framework for authentic, inbound-first marketing is one worth stealing.
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Connect with Brandon:
LinkedIn: https://www.linkedin.com/in/brandon-pittser-1b656855/
Filament Games: https://www.filamentgames.com/
Filament Games Podcast: https://soundcloud.com/filamentgames
Ways to Tune In:
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iHeart Radio: https://iheart.com/podcast/282837141/
Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
