Yesterday, our community came together for an insightful session to reflect on the lessons learned from 2025 and to plan strategically for the year ahead. We explored what worked, what didn’t, and the moments that shaped our marketing impact over the past year. Participants shared candid “aha” moments, from stepping confidently into leadership to seeing demand generation translate into measurable B2B sales. We also discussed how AI is reshaping marketing, the tools that are helping teams work smarter, and the priorities that will drive focus and efficiency in 2026.
💡 5 Strategic Marketing Takeaways from Our 2025 Wrap-Up
1️⃣ AI as a strategic multiplier
Marketers are actively using 3–8 AI tools each, including ChatGPT, Claude, Gemini, NotebookLM, Perplexity, Clay, and Midjourney, to drive smarter demand generation and connect campaigns to measurable business outcomes.
2️⃣ Leadership over activity
Over 60% of participants highlighted the importance of trusting teams and stepping confidently into leadership, especially after managing entire marketing functions solo following budget cuts or layoffs.
3️⃣ Prioritize high-impact initiatives
Slowing down campaigns and focusing on high-leverage activities, supported by Gong, Copilot, and custom AI bots, delivered more consistent results than running constant campaigns.
4️⃣ Learn from what sticks
Reflection revealed that customer and partner referrals, along with awareness-building activities, consistently drove strong pipeline and long-term growth.
5️⃣ 2026 focus and efficiency
Marketers are concentrating on 1–3 core priorities, tighter executive communication, and smarter AI usage to maximize ROI, maintain alignment with sales, and scale impact without adding operational complexity.