<![CDATA[The Connect to Market (CTM) Community]]>https://www.connecttomarket.comhttps://substackcdn.com/image/fetch/$s_!0Zku!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48bd9b1-b54c-4280-9bca-52d4ee8836e4_1280x1280.pngThe Connect to Market (CTM) Communityhttps://www.connecttomarket.comSubstackSat, 03 Oct 2026 23:28:19 GMT<![CDATA[What Marketers Can Learn From Improv: Danielle Radden - Episode #66]]>https://www.connecttomarket.com/p/what-marketers-can-learn-from-improvhttps://www.connecttomarket.com/p/what-marketers-can-learn-from-improvThu, 01 Oct 2026 09:03:02 GMTIn this episode of Connect To Market, host Casey Cheshire welcomes Danielle Radden, CMO at Magic Door, to explore why the best way to connect with your market may be to stop assuming you already know what your customers want. Danielle shares her unconventional approach to marketing through the lens of improv, where being open-minded, listening closely, and adapting to what happens in the moment can lead to better customer conversations and stronger strategies.

Danielle explains how marketers can apply the principles of improv by setting aside assumptions, embracing the information customers provide, and using a “yes, and” mindset rather than telling customers what they need. She also shares her approach to “market-led marketing,” from attending industry events and listening to the questions people are asking to building small experiments and following the solutions that gain traction. Plus, Danielle discusses the importance of human connection in building customer advocates, why your network can shape your career, and her cardinal rule for using AI: you can’t use AI to do something you can’t do yourself.

Takeaways:

  • Approach your market with an open mind. Set aside your assumptions and let customers establish the “scene.” Ask questions, listen to what they are experiencing, and adapt your strategy based on what you learn.

  • Use “yes, and” to create better customer conversations. Rather than telling customers what they need, embrace what they tell you and build from there. Marketing should be a reciprocal conversation, not a constant stream of features and messaging.

  • Let the market lead your marketing. Danielle recommends going to industry events, listening to the conversations and questions happening around you, and using those insights to identify problems worth solving. Start small, test an MVP, and follow where your audience leads you.

  • Use AI to amplify your skills, not replace them. AI can help you learn, improve your work, and move faster, but marketers still need to understand the fundamentals behind what they are creating. Without that foundation, it becomes much harder to recognize or fix what AI gets wrong.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Why Your Brand Sounds Like Everyone Else's AI-Generated Content: Brett Van Buskirk - Episode # 65]]>https://www.connecttomarket.com/p/why-your-brand-sounds-like-everyonehttps://www.connecttomarket.com/p/why-your-brand-sounds-like-everyoneThu, 24 Sep 2026 09:02:00 GMTIs your brand sounding exactly like everyone else’s because AI made “being everywhere” too easy?

In this episode of Connect To Market, host Casey Cheshire sits down with Brett Van Buskirk, VP of Marketing at TrueML, to explore how marketers can connect to their market by staying human and accessible instead of hiding behind the same AI-polished, on-brand talking points as everyone else. Brett argues that AI has erased the old distribution problem, so scale and speed are no longer differentiators. What’s left is authenticity: leaders and brands willing to be curious, show up in person, and represent themselves as people rather than repeating company lines.

Brett walks through why “sounding like a robot” is now a liability, drawing on his time visiting small businesses at Intuit and building one of the first digital mortgage apps at Blend, where his team assumed loan officers wanted to manage deals from their phones while out of the office, only to learn they’d rather just call their team back at the desk. It’s a sharp reminder that even well-researched personas can miss how people actually want to work. He also makes the case for taking bigger creative risks since most of them carry less downside than marketers assume, and shares how he’s applying AI internally for competitive intelligence while still insisting that curiosity and direct customer observation can’t be automated. The conversation closes with Brett’s non-linear path from consulting to product marketing, and his advice for giving yourself permission to grow at your own pace instead of chasing every trend on LinkedIn.

In this episode, we cover:

  • Why AI has removed the old distribution barrier and made “sounding like everyone else” marketing’s biggest new risk

  • How real customer observation, like watching a shopkeeper manage inventory or seeing loan officers actually work in the field, surfaces insights research alone won’t

  • A three-move, no-budget framework for connecting to market: authentic social presence, mining your own customer intelligence, and getting close to product decisions

  • Why marketers systematically overestimate risk, and how to build a career and a brand around calculated, uncomfortable bets

Links:

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[ Product Marketing in the Age of AI: Beth Barach - Episode #64]]>https://www.connecttomarket.com/p/product-marketing-in-the-age-of-aihttps://www.connecttomarket.com/p/product-marketing-in-the-age-of-aiFri, 18 Sep 2026 09:01:09 GMTIs your product marketing drowning in features your customers never asked for?

In this episode of Connect To Market, host Casey Cheshire sits down with Beth Barach, VP of Product Marketing at Brinqa and a cybersecurity marketing leader, to explore how marketers can connect to their market by escaping the “inside-out” trap of messaging that leads with features instead of customer problems. Beth explains why this trap persists: engineering teams are measured on feature-release velocity, and faster cycles and AI-assisted development only pour more fuel on the fire. Her antidote is to “knit the sweater” by deciding what to market, to whom, and translating technical value into business value.

Beth shares her playbook for ruthless prioritization, making the case that not every feature should be marketed to everyone. She walks through structured customer listening techniques, including in-room prioritization exercises with red, yellow, and green sticky notes that force real tradeoffs and surface true customer needs. The conversation also covers the growing backlash against “AI slop” in content, how Beth uses AI as an assist for competitive intelligence and organizing notes rather than replacing human judgment, and her non-linear career path from English literature into technology marketing.

In this episode, we cover:

  • Why “inside-out” messaging persists and how engineering incentives drive feature bloat in the AI era

  • How to “knit the sweater” by choosing what to market, to whom, and translating technical value into business value

  • Structured customer listening techniques, including sticky-note prioritization exercises that force tradeoffs and reveal true needs

  • Using AI as an assist for competitive intelligence and note organization while avoiding “AI slop” in your content

If you’re a marketing leader watching feature-packed messaging fall flat with buyers, Beth’s framework for prioritized, customer-first product marketing is one worth stealing.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Beth:

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[What Most B2B Marketers Miss When They Chase Digital Scale: Amy Sitnick - Episode #63]]>https://www.connecttomarket.com/p/what-most-b2b-marketers-miss-whenhttps://www.connecttomarket.com/p/what-most-b2b-marketers-miss-whenThu, 03 Sep 2026 09:01:44 GMTIn this episode of Connect To Market, host Casey Cheshire sits down with Amy Sitnick, VP of Marketing at Viedoc, to talk about what it actually means to bring humanity back into B2B marketing. Amy makes the case that knowing your buyers, your clients, your internal stakeholders, and even the influencers writing about your industry is the real starting point for any go-to-market strategy, and that the fastest way to learn what they need is to sit down with the people who talk to them every day, from client-facing colleagues to the sales reps carrying the target list. She walks through how one conversation with her sales team about a stalled emerging product turned into a direct mail campaign built around a tech-enabled water bottle and a personal note, a play that got some of their most hard-to-reach prospects to respond after everything digital had failed.

Amy also gets into her three-move framework for building a connect-to-market strategy with zero ad budget: interview internal subject matter experts like customer success reps, not just the C-suite, for thought leadership content; partner with the smaller, industry-specific influencers who can actually speak to your buyers; and treat sales enablement as free marketing that just needs the right content behind it. She’s candid about where AI is helping her team, including a branded PowerPoint template that keeps AI-generated content on-brand, and where it’s making marketing noisier, cautioning that without a human in the loop your brand can turn into “a walking em dash.” Amy also opens up about her path from studying Spanish and international relations to running B2B marketing across financial services and now life sciences, and the shift in mission that came with it, from helping people reach their financial goals to giving patients hope.

In this episode, we cover:

  • Where to look inside your own company for the subject matter experts and stories that make thought leadership actually credible

  • Why unique, unexpected outreach can outperform digital channels when it’s backed by real research into a prospect’s pain points

  • How to pick influencer partners based on relevance to your buyers rather than follower count

  • What it takes to scale content production with AI without losing the authenticity that makes a brand trustworthy

  • How tying your team’s work to a greater sense of purpose changes the way marketing shows up day to day

Links:

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Optimizing Both Human and AI: Takeaways from our August CTM Event]]>https://www.connecttomarket.com/p/optimizing-both-human-and-ai-takeawayshttps://www.connecttomarket.com/p/optimizing-both-human-and-ai-takeawaysTue, 01 Sep 2026 16:03:43 GMTLast week, our community tackled one of the most pressing questions in modern marketing: where does the human end and the AI begin? Attendees brought their biggest challenges to the table and explored them through two lenses, first through a purely human approach, then through an AI-powered one.

The conversation revealed something surprising: no matter how advanced the tools get, the hardest problems in marketing still come down to people. The group found that AI is an incredible accelerator, but only when paired with human judgment, empathy, and creativity. The breakout rooms buzzed with practical strategies, honest admissions, and a few lightbulb moments that are worth sharing.

💡 5 Key Takeaways on Modern B2B Marketing

1️⃣AI gets you to the 90%, but the last 10% is where the real work lives

A strong consensus emerged around a new operating model: let AI handle the heavy lifting, but invest your human energy in the final layer of quality. Attendees described AI as excellent at research, competitive intelligence, content repurposing, and data analysis, but consistently noted that the output requires a human fine-tooth comb before it’s ready for the real world. Product leaders in adjacent communities are arriving at the same conclusion. The group agreed that AI can feel like a quick win, but without human review, the effort stays shallow.

The takeaway: AI doesn’t replace your expertise. It frees you up to apply it where it matters most, in the judgment calls, the nuance, and the quality control that separates good from great.

2️⃣ Every marketing problem is actually a people problem

Across all breakout sessions, a pattern kept surfacing: the biggest obstacles marketers face aren’t technical. They’re interpersonal. Attendees described challenges like convincing engineering-driven leadership to prioritize customer needs over feature output and aligning cross-functional teams that speak entirely different languages.

The takeaway: before you reach for a new platform or AI solution, ask whether the real blocker is a conversation you haven’t had yet. Data, customer feedback, and outside voices can often unlock doors that internal arguments cannot.

3️⃣ AI-generated intent signals are promising but still unproven

Buyer intent was one of the hottest topics of the day. Attendees discussed tools that claim to surface companies showing buying signals, and the consensus was cautious optimism at best. Several marketers shared experiences with intent platforms that generated impressive-looking data but ultimately delivered more noise than signal.

One attendee demonstrated in real time how a general-purpose AI could surface competitive research data that previously required expensive specialized tools. But another attendee who works on the AI side offered a critical warning: companies are already learning to influence what AI models say about them, much like the early days of SEO gaming. The implication is clear: AI-surfaced intent data should be treated as a starting point, not a source of truth.

The takeaway: intent signals powered by AI are evolving fast, but marketers should verify before they trust. The tools are getting smarter, but so are the companies trying to game them.

4️⃣ Your CEO’s voice might be your most underused AI asset

One of the most practical ideas to come out of the breakout rooms was building an AI agent trained on your CEO’s or founder’s communication style. One attendee described creating a custom AI persona fed with meeting transcripts, recorded conversations, and written communications from their company’s founder. The result: marketing copy, emails, and project proposals that sound like they came directly from leadership, making internal approvals faster and external messaging more authentic.

The group quickly saw broader applications. Voice-to-text tools that capture long-form thinking were highlighted as a way to get richer, more detailed input into AI systems. Instead of typing short prompts, marketers are now talking through their ideas at length and getting dramatically better output because the AI has more context to work with.

The takeaway: the best AI output comes from the best input. Training models on real voices, real conversations, and real thinking patterns produces work that feels genuinely human, because it started that way.

5️⃣ Expansion may be the smartest play in a noisy market

As the conversation shifted to where marketers should focus their energy, a compelling argument emerged for prioritizing customer expansion over new acquisition. With outbound channels getting noisier and acquisition costs climbing, several attendees pointed out that existing customers represent the highest-value, lowest-friction growth opportunity available.

The discussion explored how AI-powered signals could help predict when a customer is ready for their next conversation, whether that’s an upsell, a cross-sell, or simply a deeper engagement. One attendee is actively building a system to extract the relationship knowledge that lives in people’s heads and systematize it so that expansion motions can scale without losing the human touch.

The takeaway: in a market where everyone is fighting for new logos, the companies that invest in understanding and expanding their existing relationships may have the biggest advantage. You’ve already earned the trust. Now use it.

]]><![CDATA[How to Build an AI-Powered ABM Strategy: Elyssa Steiner - Episode # 062]]>https://www.connecttomarket.com/p/how-to-build-an-ai-powered-abm-strategyhttps://www.connecttomarket.com/p/how-to-build-an-ai-powered-abm-strategyThu, 27 Aug 2026 09:00:35 GMTIn this episode of Connect To Market, host Casey Cheshire sits down with Elyssa Steiner, CMO of Kahua, to explore how B2B marketing leaders can build stronger buyer connection through a mix of field research and AI-driven execution. Elyssa makes the case that AI can scale what you already know, but it can’t invent what you haven’t learned yet, and that field visits, sales call shadowing, and trade show attendance are what turn AI-synthesized data into real buyer insight. She shares how she used her first 60 days as CMO to build ideal customer profile (ICP) frameworks for nine core verticals, why she sends a marketer to every trade show her company exhibits at, and how listening in on sales calls became one of the highest-value habits on her team.

Elyssa walks through how Kahua’s AI adoption evolved from basic custom GPTs to purpose-built AI skills and an account-based marketing (ABM) agent that scaled the team’s target account list from a capacity-constrained “Magic 18” to more than 400 one-to-one and one-to-few accounts. She breaks down why she believes the most critical skill for a modern marketer is being a really good editor, not a really fast prompter, and how her team is shifting from repetitive execution work into real marketing strategy as AI takes over the busy work. She also opens up about her own career path from retail buying to startup sales to CMO, and the philosophy that has shaped her decision-making ever since: hard choices, easy life; easy choices, hard life.

In this episode, we cover:

  • Why closing the physical distance between marketing and the buyer, not just better AI tools, is what actually builds buyer understanding

  • How to build ICP frameworks for multiple verticals in your first 60 days and turn that work into a springboard for AI tools and content strategy

  • How to scale an ABM strategy from a handful of target accounts to hundreds once AI takes the busy work off your team’s plate

  • Why “don’t let comfort make your decisions” is the throughline for marketing leaders moving from individual contributor to CMO

If you’re a marketing leader trying to figure out how AI actually fits into your team’s workflow without losing the human judgment that makes marketing work, Elyssa’s approach to pairing field experience with AI-powered execution is the playbook you’ve been missing.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Elyssa:

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More About Elyssa:

Elyssa Steiner is Chief Marketing Officer at Kahua and a B2B growth leader with more than 15 years of experience building brands, leading high-performing teams, and developing integrated marketing strategies that drive pipeline, customer engagement, and measurable business growth. At Kahua, she leads the company’s marketing vision and go-to-market strategy across brand, demand generation, product marketing, customer advocacy, and marketing operations. She is also advancing an AI-fluent approach to marketing, using AI to uncover insights, scale execution, and improve efficiency while keeping strategy, creativity, and customer understanding at the center.

Before joining Kahua, Elyssa served as Chief Marketing Officer at Cantaloupe, where she helped guide the company through a period of significant growth and transformation. During her final two years, Cantaloupe grew annual recurring revenue from approximately $250 million to $310 million while she led marketing through multiple acquisitions, portfolio and brand integration, and the company’s eventual sale. Her expertise spans revenue-driven marketing, go-to-market strategy, sales alignment, customer growth, fintech, and emerging technology. She has shared her perspective on The Revenue-Driven CMO, multiple Leaders in Payments episodes, and a live Marketing on Mars CMO panel in San Francisco. Elyssa holds a master’s degree in Communication and Leadership from Gonzaga University and a bachelor’s degree in Business and Marketing from the University of Washington.

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Scaling Client Relationships Through Community: Paul Jones - Episode #61 (Re-Air)]]>https://www.connecttomarket.com/p/scaling-client-relationships-throughhttps://www.connecttomarket.com/p/scaling-client-relationships-throughThu, 20 Aug 2026 09:02:13 GMTIn this episode of Connect to Market, host Casey Cheshire welcomes Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.

He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection.

In this episode, we cover:
~ The difference between going to market and connecting to it
~ How to understand your ICP beyond the surface level
~ Why low-tech, high-value engagement builds stronger communities
~ Real examples of community-led product and messaging success

If you're looking to engage your audience more meaningfully and build communities that drive real connection, this episode offers practical and inspiring insights.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/pauljones101/
Bridgio: https://bridgio.io/

Ways to Tune In:
Spotify:



Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
iHeart Radio: https://iheart.com/podcast/282837141/
Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Turning Live Events into Podcast Magic: Casey Cheshire - Episode # 60]]>https://www.connecttomarket.com/p/turning-live-events-into-podcasthttps://www.connecttomarket.com/p/turning-live-events-into-podcastThu, 13 Aug 2026 09:01:49 GMTIn this special edition of Connect To Market, host Casey Cheshire joins us live from Las Vegas and the Ringmaster Mobile Podcast Studio at Black Hat to share why live events and podcasts can be such a powerful combination for B2B marketers. In between recordings, Casey breaks down how brands can use podcasting to create more human connection, generate buzz around an event, turn conversations into content, and build stronger relationships with prospects and customers.

Casey shares some of the conversations he’s had with members of the Connect To Market community at Black Hat, including discussions around AI, growth, happiness, and the importance of maintaining a human balance in an increasingly noisy digital world. He also walks through several practical ways to bring a podcast to your next event, from capturing quick “hot takes” to using podcast conversations as a reason for prospects to show up for meetings.

The episode also explores how live podcasting can create more authentic customer stories, strengthen relationships, and surface the thought leadership already sitting inside your organization. Casey’s takeaway? As AI-generated content and digital noise continue to increase, genuine human connection becomes even more valuable.

In this episode, we cover:

  • Why live events and podcasts can create a powerful combination for human connection

  • How to use quick “hot takes” to generate buzz and turn event conversations into podcast content

  • Why podcast interviews can give prospects a better reason to show up for meetings

  • How AI and content “slop” are making human connection more important than ever

If you’re heading to a conference or planning your next live event, Casey’s playbook offers simple ways to turn the conversations happening around you into meaningful relationships, content, and opportunities.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Casey:

LinkedIn: linkedin.com/in/caseycheshire

Website: ringmaster.com

Ways to Tune In:

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Breakout Room Extravaganza: Takeaways from our July CTM Event]]>https://www.connecttomarket.com/p/breakout-room-extravaganza-takeawayshttps://www.connecttomarket.com/p/breakout-room-extravaganza-takeawaysFri, 07 Aug 2026 18:40:31 GMTLast week, our community explored how B2B marketers are adapting to a rapidly changing demand generation landscape. From the evolving role of email to the rise of AI-powered discovery, the conversation focused on a fundamental question: how do you actually get in front of the right people when traditional marketing channels are becoming harder to rely on?

Attendees discussed how AI is changing content creation, why generic outreach is becoming easier to ignore, and where marketers are finding meaningful opportunities to build relationships. From AEO and credible discovery to intimate events and peer communities, the discussion centered on creating experiences and content that people genuinely want to engage with rather than simply increasing marketing activity.

💡 5 Key Takeaways on Modern B2B Marketing

1️⃣ Email isn’t dead, but generic outreach is becoming easier to ignore

One of the strongest discussions centered on whether email is still relevant as a marketing channel. While open rates and engagement have declined over the years, attendees agreed that email remains valuable because it provides a direct relationship with prospects and customers.

The bigger challenge is differentiation. When companies are pulling from the same databases and increasingly using AI to generate outreach, inboxes can quickly become filled with messages that look and sound the same. One thoughtful, relevant message can stand out simply because it feels human and specific.

The takeaway: email still works, but sending more emails isn’t the answer. Relevance, differentiation, and giving people a genuine reason to engage matter more than volume.

2️⃣ AI is changing the tip of the spear from outreach to discovery

The conversation around the “tip of the spear” highlighted a major shift in how buyers discover companies. Instead of relying exclusively on cold outreach, marketers can build visibility across the places prospects and AI tools are already looking for answers.

That means creating credible content, earning G2 reviews and PR placements, and building a strong body of owned expertise that can surface when prospects turn to search engines or LLMs with questions. The goal is to become one of the companies that gets discovered before a buyer ever reaches out.

The takeaway: being found before someone knows they need you is becoming an increasingly important part of modern demand generation.

3️⃣ AI can accelerate content, but it shouldn’t create more slop

As AI makes it easier to produce content at scale, marketers are facing a new challenge: how do you use these tools without flooding your audience with content that doesn’t actually say anything?

The discussion highlighted the importance of combining AI with strong foundational work, customer understanding, and genuine subject matter expertise. AI can help marketers figure out what to create and accelerate execution, but the goal should still be impactful content that can be activated across multiple channels rather than simply producing more assets.

The takeaway: the advantage isn’t using AI to create more content. It’s using AI to help create more relevant, differentiated content.

4️⃣ The best events are designed around conversations, not spectacle

Attendees shared several examples of events that successfully created opportunities by focusing on the experience rather than the production value. Dinners, breakfasts, customer gatherings, and small executive events often created stronger conversations than larger events where noise and entertainment made it difficult to connect.

One particularly effective strategy was putting subject matter experts in front of the right audience. When an expert becomes known for a specific topic, attendees are more likely to seek them out after the event and continue the conversation.

The takeaway: a successful event doesn’t need to be flashy. It needs to create the right environment for meaningful conversations with the right people.

5️⃣ Relationships are the real ROI of great events

The strongest event examples weren’t measured solely by attendance. They were designed to bring decision-makers and peers together around shared challenges and create relationships that could continue long after the event ended.

Attendees discussed exclusive executive events, proprietary customer gatherings, and virtual programming that extended relationships between in-person experiences. One example generated 18 opportunities and millions of dollars in potential business, but it required significant investment and a six-month planning cycle.

The takeaway: great events are relationship engines. When you give the right people a valuable reason to connect, peer-to-peer conversations can become more powerful than any traditional sales pitch.

]]><![CDATA[The AI Prompting Masterclass Every Marketer Needs To Hear: Keven Ellison - Episode #59 (RE-AIR)]]>https://www.connecttomarket.com/p/keven-ellison-the-ai-prompting-masterclass-71ehttps://www.connecttomarket.com/p/keven-ellison-the-ai-prompting-masterclass-71eThu, 06 Aug 2026 09:01:49 GMTIn this episode of Connect To Market, host Casey Cheshire welcomes Keven Ellison, Vice President of Marketing at A.I.S., to explore how AI is transforming marketing, content creation, and business systems while still honoring the experience and strategy that drive real results. Keven discusses the rapid advancements in AI and why being proficient in AI is essential for marketers to stay relevant. He shares his journey of learning to prompt effectively and building AI workflows that have drastically increased productivity. The opportunity lies in using AI to scale strategically while keeping messaging aligned with what truly matters to buyers.

He shares why marketers must guide AI tools like a new team member by equipping them with brand knowledge, audience insights, and clear instructions to ensure quality and consistency. From building strong workflows to creating human feedback loops, Keven explains how marketers can accelerate content creation without sacrificing strategy or creativity. He also highlights the future of AI in organizations, predicting the transformation of traditional CRMs and human resource departments into AI-driven systems, and emphasizes the need for marketers to adopt and adapt to AI technologies to lead effectively.

In this episode, we cover:

  • Why marketers must stay ahead of AI trends to remain competitive

  • How to master AI prompts and build scalable workflows

  • How AI is changing the future of work, including CRM and HR systems

  • Why human creativity and business experience remain essential

If you’re a marketing leader looking to leverage AI while strengthening your strategy and creativity, Keven’s insights provide a smart, practical path to modern marketing success.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Keven:

https://www.ais-now.com/

Ways to Tune In:

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[The Pipeline Wake-Up Call Every B2B Marketer Needs to Hear: Randy Brasche - Episode #58]]>https://www.connecttomarket.com/p/the-pipeline-wake-up-call-every-b2b-marketer-needs-to-hearhttps://www.connecttomarket.com/p/the-pipeline-wake-up-call-every-b2b-marketer-needs-to-hearThu, 30 Jul 2026 09:02:10 GMTWhat if the reason marketing keeps getting sidelined is because marketers are measuring the wrong things?

In this episode of Connect To Market, host Casey Cheshire sits down with Randy Brasche, Chief Revenue Officer at Spot-On, Principal at Adaptive B2B Solutions, and author of “Some Assembly Required,” to explore how marketers can connect to their market by getting close to revenue rather than hiding behind conversions and volume metrics. Brasche argues that marketers must understand pipeline coverage multiples, participate in pipeline calls with confidence, and build strategy around ICP definition, account engagement, and the full customer lifecycle, not just top-of-funnel lead generation. He makes the case that the marketers who earn a seat at the revenue table are the ones who can speak the language of pipeline math and tie their work directly to acceleration, churn reduction, and expansion.

Brasche walks through why most marketers default to volume and conversion metrics that don’t resonate with revenue leaders, and how shifting focus to pipeline multiples and lifecycle engagement changes the entire conversation. He breaks down the math behind pipeline coverage, explains how to identify the 10 percent of your market that is actually in-market at any given time, and shares how intent data and ICP refinement can sharpen targeting. The conversation also dives into the AI balance: Brasche outlines how AI can improve ICP definition, context delivery, and messaging quality at scale, but warns that data cleanliness and human oversight are non-negotiable for accuracy.

In this episode, we cover:

  • Why marketers must learn pipeline coverage math and participate in pipeline calls to earn credibility with revenue leaders

  • How to move beyond volume and conversion metrics to focus on lifecycle engagement, churn reduction, and expansion

  • Using AI to sharpen ICP definition and deliver context at scale while maintaining data cleanliness and human oversight

  • Why personal agency, confidence, and conviction are the most important traits for marketers in the AI era

If you’re a marketing leader who feels disconnected from revenue conversations or unsure how to prove your impact beyond MQLs and conversion rates, Brasche’s pipeline-math framework and revenue-proximity mindset is the playbook you need to change the conversation.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Randy:

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  • Spotify:

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[What Most B2B Podcasts Get Wrong About Success Metrics: Ryan Becker - Episode #57]]>https://www.connecttomarket.com/p/what-most-b2b-podcasts-get-wronghttps://www.connecttomarket.com/p/what-most-b2b-podcasts-get-wrongThu, 23 Jul 2026 09:00:57 GMTWhat if the biggest threat to your podcast isn’t your audience, but the people inside your own company?

In this episode of Connect To Market, host Casey Cheshire sits down with Ryan Becker, Founder of Intuitive Podcasting, to explore how marketers can connect to their market by treating internal stakeholders as a primary audience and approaching their podcast like a true product. Ryan makes the case that executives, bosses, and clients control the freedom, trust, and resources marketers need to succeed, and that misalignment with these internal players is the fastest path to burnout. He shares why most marketers neglect internal buy-in, how to document tests when leadership insists on a direction, and how to translate marketing work into business value that resonates beyond the marketing department.

Ryan walks through why traditional podcast analytics are fundamentally flawed and argues that success should be defined by the right audience and tangible outcomes like leads, guest conversions, feedback loops, and revenue, not download counts. He reveals how shows with under 500 downloads can generate millions in pipeline and breaks down the most common mistakes companies make when they forget a podcast is a listener-focused product, from self-celebratory milestone episodes to overly promotional content. He also weighs in on why most brands aren’t equipped to run podcast-driven communities or internal podcasts well, and shares his conviction that as AI floods the content landscape, the premium on authenticity, lived experience, and asking questions only you can ask has never been higher.

In this episode, we cover:

  • Why treating internal stakeholders as your first “target market” unlocks the freedom and resources to do your best work

  • How to redefine podcast success around business outcomes instead of flawed download metrics

  • The most common mistakes that turn a listener-focused product into self-serving content nobody wants

  • Why AI is raising the bar on authenticity and the irreplaceable value of lived-experience questions

If you’re a marketing leader struggling to get executive buy-in for your podcast or wondering why your show isn’t driving real business results, Ryan’s framework for aligning stakeholders and building a listener-first product is the playbook you’ve been missing.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Karl Van den Bergh: Confident Positioning Stands Out, Playing It Safe Gets Forgotten - Episode #56]]>https://www.connecttomarket.com/p/confident-positioning-stands-outhttps://www.connecttomarket.com/p/confident-positioning-stands-outThu, 16 Jul 2026 09:02:17 GMTIs your brand losing deals because you sound exactly like every other vendor in the market?

In this episode of Connect To Market, host Casey Cheshire sits down with Karl Van den Bergh, Chief Market Officer of Illumio, to explore how marketers can connect to their market by knowing who they are and leading with authenticity in a noisy, AI-saturated landscape. Karl makes the case that the number-one requirement for market connection is self-awareness, arguing that companies fail when they haven’t crystallized their mission, values, and brand, or when they’re afraid to be who they really are. He explains why clear, consistent positioning is the foundation of effective marketing and how trust is built through genuine differentiation, not trend-chasing.

Karl walks through Illumio’s strategic pivot from technology-led messaging around “micro-segmentation” and “zero trust segmentation” to the simpler, more differentiated value proposition of “breach containment,” sharing early campaign traction and the importance of CEO alignment in making bold positioning shifts stick. He also breaks down how bold, opinionated creative helps brands stand out, why AI can enable one-to-one marketing at scale while amplifying human-to-human experiences, and how resilience, experimentation, and a willingness to “break stuff” are essential for marketers who want to push boundaries and grow.

In this episode, we cover:

  • Why knowing yourself as a company and marketer is the foundation for authentic market connection and trust

  • How Illumio shifted from jargon-heavy positioning to the clear, differentiated message of “breach containment” and the early results it drove

  • Using bold, opinionated creative to cut through a crowded market and make your brand memorable

  • How AI enables one-to-one marketing at scale while keeping human-to-human experiences at the center

If you’re a marketing leader struggling to differentiate in a sea of similar-sounding competitors and looking for a framework to simplify your message, own a category, and lead with authenticity, Karl’s approach to positioning and brand courage is one worth stealing.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Melanie Brancaleone: Human Conversations That Drive Event Marketing ROI - Episode #55]]>https://www.connecttomarket.com/p/human-conversations-that-driving-event-marketing-roihttps://www.connecttomarket.com/p/human-conversations-that-driving-event-marketing-roiThu, 09 Jul 2026 09:00:51 GMTAre your trade show leads filling your CRM but starving your pipeline?

In this episode of Connect To Market, host Casey Cheshire sits down with Melanie Brancaleone, Vice President of Marketing at Testkube, to explore how marketers can connect to their market by getting in-person at events, where direct conversations reveal real language, context, and problems that forms and digital channels simply cannot capture. Brancaleone makes the case that the trade show floor is one of the most underrated sources of buyer intelligence, and that the marketers who treat events as listening posts rather than lead-collection stations are the ones who actually move pipeline.

Brancaleone walks through her tactical playbook for working a booth: start with a human warm-up to build rapport, act as a buffer to route true prospects to technical teammates, and listen in on demos, especially when multiple prospects or even customers join, to capture the exact vocabulary buyers use for future campaigns. She draws a sharp distinction between event goals, separating net-new lead generation from advancing in-flight opportunities, and recommends meeting rooms for late-stage deals and founder or executive meetings to accelerate pipeline. She also tackles common event mistakes, advising against parties at large conferences and recommending differentiated plays like breakfasts in Vegas. On swag, she urges teams to prioritize lead quality over volume by tagging “swag only” badge scans and being intentional about giveaways. Post-event, she recommends a fast thank-you email with clear CTAs, immediate BDR follow-up, and long-tail tracking. She closes with a leadership philosophy rooted in measurement, testing, and building a culture that allows failure as a path to learning and improvement.

In this episode, we cover:

  • Why in-person event conversations reveal buyer language, context, and pain points that digital channels and forms cannot capture

  • How to work a booth strategically by warming up prospects, buffering for technical teammates, and listening in on demos to harvest campaign vocabulary

  • Separating event goals between net-new lead generation and advancing in-flight deals, and using meeting rooms and exec meetings to move pipeline

  • Post-event follow-up that works: fast thank-you emails with clear CTAs, immediate BDR outreach, long-tail tracking, and tagging “swag only” scans to protect lead quality

If you are a B2B marketing leader pouring budget into events but struggling to prove ROI or convert badge scans into real pipeline, Brancaleone’s quality-over-volume framework is the tactical reset your event strategy needs.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Melissa Beck: AI Is Changing How Buyers Buy, Is Your Marketing Keeping Up? - Episode #54]]>https://www.connecttomarket.com/p/ai-is-changing-how-buyers-buyhttps://www.connecttomarket.com/p/ai-is-changing-how-buyers-buyThu, 02 Jul 2026 09:00:45 GMTAre your buyers building shortlists with AI before they ever talk to your sales team?

In this episode of Connect To Market, host Casey Cheshire sits down with Melissa Beck, VP of Corporate Marketing at Sumo Logic, to explore how marketers can connect to their market by staying “relentlessly close” to the buyer journey as AI reshapes how prospects discover, research, and decide. Beck makes the case that buyers increasingly use AI tools, communities, peer recommendations, analyst reports, and review sites to form shortlists before engaging any vendor, making AI visibility and presence in the right channels critical for any company that wants to stay in the conversation.

Beck walks through how Sumo Logic is responding, from experimenting with tools like Profound to measure AI visibility to investing in organization-wide AI proficiency through an internal AI marketing summit and collaborative sharing of prompts and projects. She shares practical use cases including using AI for analyst report comparisons and building agents like a “brand guardian” workflow, while emphasizing that human connection and storytelling still matter because people buy from people. Beck also reflects on her path from aspiring journalist to comms and marketing leader, shaped by teamwork, curiosity, and continuous learning.

In this episode, we cover:

  • Why buyers are forming shortlists using AI tools, communities, and peer recommendations before ever engaging a vendor, and what that means for marketing’s role

  • How Sumo Logic measures AI visibility with tools like Profound and why tracking your presence in AI-generated answers is now a marketing priority

  • Building organization-wide AI proficiency through internal summits, collaborative prompt sharing, and practical agent workflows like a “brand guardian”

  • Why human connection and storytelling remain irreplaceable competitive advantages even as AI transforms every other part of the marketing stack

If you’re a B2B marketing leader wondering where your buyers are actually spending time and whether your brand is showing up in the AI-driven research channels that matter, Beck’s framework for staying relentlessly close to the evolving buyer journey is the strategic reset your team needs.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Simon Wilhelm: Active AEO, From Analytics to Content - Lightning Speaker - June 26, 2026]]>https://www.connecttomarket.com/p/simon-wilhelm-active-aeo-from-analytics-to-contenthttps://www.connecttomarket.com/p/simon-wilhelm-active-aeo-from-analytics-to-contentTue, 30 Jun 2026 09:01:40 GMTHow can marketers turn AI search into a reliable source of qualified pipeline instead of just chasing visibility?

Our latest CTM lightning talk featured Simon Wilhelm introducing the concept of Active AEO, a practical framework for moving from analytics to content that actually drives business results. Simon explains why traditional SEO tactics and AI-generated content alone are no longer enough as clicks decline and search continues to evolve. Instead, he emphasizes building content around real customer intent by analyzing sales conversations, social listening, and the questions buyers are actually asking. Drawing from research across thousands of published articles and dozens of enterprise clients, Simon shares why unique, experience-driven content consistently outperforms generic AI content, survives search algorithm updates, and earns visibility in large language models. Rather than optimizing for rankings alone, Active AEO focuses on creating content that leads to the metric that matters most: booked meetings.

In this lightning talk, we cover:

  • Why unique, human-driven content is becoming more valuable as AI search evolves

  • Using sales conversations and social listening to uncover real search intent

  • Building content around bottom-of-funnel prompts that drive qualified pipeline

  • Measuring AEO success through customer attribution and booked meetings instead of visibility alone

Huge thank you to Simon Wilhelm for sharing a practical framework that helps marketers move beyond AI hype and build an Active AEO strategy focused on real customer intent, measurable impact, and pipeline growth.

Connect To Market is where real conversations turn into real strategies. Be a part of an exclusive community of B2B marketing leaders driving growth. We meet monthly on Zoom to tackle current challenges and engage in meaningful breakout discussions. Ready to connect? Get on the list for the next event!

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Active AEO, From Analytics to Content: Takeaways from our June CTM Event]]>https://www.connecttomarket.com/p/active-aeo-from-analytics-to-contenthttps://www.connecttomarket.com/p/active-aeo-from-analytics-to-contentMon, 29 Jun 2026 13:03:22 GMTLast week, our community explored one of the fastest-evolving areas in modern marketing: how Answer Engine Optimization (AEO) moves beyond rankings and into measurable business outcomes. While AI search has quickly become a priority for many organizations, the discussion focused less on theory and more on execution. How do you know where you stand? What content actually gets cited by AI? And how do you measure success beyond impressions and clicks?

From changing search behavior to practical content strategies, attendees unpacked how analytics, customer insights, and structured content are becoming the foundation for visibility inside AI-powered search experiences. Rather than treating AEO as “SEO with a new name,” the conversation centered on building a continuous feedback loop between measurement, content creation, and business impact.

💡 5 Key Takeaways on Active AEO

1️⃣ Traditional search metrics are becoming less reliable indicators of success

One of the strongest themes throughout the session was that marketers can no longer rely solely on clicks and rankings to evaluate content performance. As AI Overviews and conversational search continue reducing click-through behavior, visibility inside answer engines is becoming a meaningful performance indicator in its own right.

The discussion highlighted new success metrics such as AI appearance rates, prompt visibility, branded mentions, and ultimately business outcomes like meetings booked. Rather than asking, “Did someone click?” the more important question is becoming, “Did our expertise become part of the answer?”

The takeaway: as AI increasingly answers questions directly, measurement is shifting from traffic-first reporting toward influence, visibility, and downstream business impact.

2️⃣ The best AEO strategy starts with customer questions, not keywords

Several attendees described moving away from traditional keyword-first planning toward analyzing the real questions customers ask. One recommendation that resonated throughout the discussion was using sales calls, podcast interviews, customer conversations, support tickets, and transcripts to identify recurring questions before creating content.

This aligns with how large language models retrieve information. Rather than matching isolated keywords, they increasingly surface content that directly answers natural-language questions with clarity and authority.

The takeaway: organizations producing content around genuine customer conversations are creating assets that perform better across both traditional search and AI-powered discovery.

3️⃣ Human expertise is becoming a competitive advantage again

The conversation repeatedly returned to one important shift: AI can dramatically accelerate content production, but it cannot replace original expertise. Participants shared workflows where AI handles research, drafting, repurposing, and formatting, while subject matter experts remain responsible for original thinking, validation, and final review.

This reflects broader industry changes. Google has continued emphasizing high-quality, original content through recent search updates, while expanding AI-powered search experiences that prioritize trustworthy sources with demonstrable expertise.

The takeaway: AI scales execution, but original experience, proprietary knowledge, and authentic perspectives remain the inputs that create differentiated content.

4️⃣ Structure matters just as much as substance

One of the more tactical discussions focused on how content should be organized for answer engines. Rather than relying exclusively on long-form articles, attendees explored breaking content into clearly defined sections, direct answers, FAQs, bullet points, summaries, and logical internal linking that reinforces topical authority.

The goal is not simply writing more content. It is making expertise easier for both humans and AI systems to understand, retrieve, and reference accurately.

The takeaway: content that is easy to scan, logically organized, and built around specific questions gives answer engines more opportunities to surface your expertise.

5️⃣ AEO is becoming an ongoing operating system, not a one-time optimization project

Perhaps the biggest mindset shift discussed was treating AEO as a continuous process instead of a publishing checklist. The framework presented throughout the session emphasized repeatedly measuring visibility across AI platforms, identifying content gaps, creating new content based on those findings, and monitoring how visibility changes over time.

Several attendees also shared increasingly sophisticated workflows where AI assists with competitive analysis, content gap identification, research, drafting, and distribution, while humans remain responsible for strategy and quality control.

The takeaway: organizations seeing the strongest results are building continuous measurement and iteration into their content strategy rather than viewing AEO as a single optimization initiative.

]]><![CDATA[Anne Murlowski: How to Personalize B2B Marketing Without Being Creepy - Episode #53]]>https://www.connecttomarket.com/p/how-to-personalize-b2b-marketing-without-being-creepyhttps://www.connecttomarket.com/p/how-to-personalize-b2b-marketing-without-being-creepyThu, 25 Jun 2026 09:01:23 GMTWhat if the key to better marketing isn’t more automation but more empathy?

In this episode of Connect To Market, host Casey Cheshire welcomes Anne Murlowski, VP of Marketing at Claravine and Host of the SaaSy podcast, to explore how marketers can connect to their market by focusing on individuals, not just companies or personas. Anne makes the case that in an AI-driven “do more with less” environment, the most effective messaging ties directly to a buyer’s personal pain points, goals, and career motivators. She explains why account-level assumptions are easier but far less effective, and why narrowing your focus to a small set of high-fit accounts and partnering closely with sales is the real unlock for authentic personalization.

Anne walks through practical tactics for researching buying committees without crossing the line, including summarizing a prospect’s public LinkedIn activity with private AI tools, active listening for personal details, and thoughtful follow-up that builds trust instead of triggering alarm bells. She also dives into why clean marketing data is essential for reliable reporting and better AI outputs, shares how podcasting can be a powerful relationship-building tool beyond just content, and reveals the learning sources that keep her sharp, from LinkedIn thought leaders to curated Substacks.

In this episode, we cover:

  • Why focusing on individual buyers instead of company-level personas drives stronger engagement and advocacy

  • How to research prospects authentically using AI tools and active listening without being creepy

  • The critical role clean marketing data plays in powering reliable reporting and AI-driven personalization

  • Why narrowing your target account list and partnering with sales unlocks more effective outreach

If you’re a marketing leader looking to cut through the noise of generic outreach and build real connections with buyers in an increasingly automated landscape, Anne’s approach to empathy-driven, data-informed personalization is a playbook worth adopting.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Tim Hillison: The 4S Go-to-Market Framework: State, Scale, System, Signal - Episode #52]]>https://www.connecttomarket.com/p/the-4s-go-to-market-frameworkhttps://www.connecttomarket.com/p/the-4s-go-to-market-frameworkThu, 18 Jun 2026 09:02:23 GMTWhat happens when AI can replicate your marketing overnight, and your competitors sound exactly like you?

In this episode of Connect To Market, host Casey Cheshire sits down with Tim Hillison, Founder and Chief Marketing Officer of Entry Point 1, to explore how companies can connect to their market by building defensible advantage as AI accelerates output and risks turning every brand into a commodity. Hillison argues that the smartest companies hire storytellers over playbook followers, and poses a powerful guiding question: what would your customers lose if they couldn’t do business with you?

Hillison introduces his “Four S” framework for building lasting competitive moats. He breaks down State (owning the language around a problem before anyone else, citing Samsara and Gong), Scale (compounding data that improves with every customer interaction, citing Vertiv and Duolingo), System (making your product so embedded in how customers work that leaving means reorganizing everything, citing Rippling and Stripe), and Signal (building data intelligence that explains why customers buy, stay, and expand, citing Harvey and Datadog). He also tackles the ethical implications of “AI-first” layoffs and urges leaders to be intentional about prioritizing human relationships even as they adopt new technology.

In this episode, we cover:

  • Why naming the problem first and owning the category language is the most underrated competitive advantage in B2B

  • How compounding data and customer interaction loops create scale moats that competitors can’t shortcut

  • Building system stickiness so deep that switching costs protect your business better than any feature ever could

  • Using signal intelligence to understand not just what customers do, but why they buy, stay, and expand

If you’re a marketing leader navigating the pressure of AI-driven commoditization and looking for a strategic framework to build real, defensible differentiation, Hillison’s Four S model is a recipe worth studying.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

]]><![CDATA[Phill Keaney-Bolland: How to Be Remembered for Your Brand, Not Just Your Stunt - Episode #51]]>https://www.connecttomarket.com/p/how-to-be-remembered-for-your-brand-not-just-your-stunthttps://www.connecttomarket.com/p/how-to-be-remembered-for-your-brand-not-just-your-stuntThu, 11 Jun 2026 09:01:55 GMTIs your cybersecurity marketing failing because you’re trying to say too much to too many people?

In this episode of Connect To Market, host Casey Cheshire sits down with Phill Keaney-Bolland, Co-Founder of Yaya and a brand and design strategist specializing in cybersecurity, to explore how marketers can connect to their market by doing less and getting radically clearer on the fundamentals. Phill argues there is no single hack for better market connection. Instead, leaders need to return to the basics: crisp alignment on target audience, niche, differentiation, and value proposition, something many companies only realize they lack when forced to commit to one message on a website, ad, or trade show booth.

Phill walks through why website projects are the ultimate alignment test, revealing that most stall not because of design or development but because teams cannot agree on content and messaging. He shares how effective positioning requires genuine empathy and real customer input, citing an example of a company’s practice of speaking with 200 target customers before locking in their messaging. The conversation also dives into why cybersecurity marketing is uniquely noisy and competitive, from the RSA spectacle to the flood of AI-driven startups, and why bold, coherent messaging with a clear through-line is the antidote. Phill also shares his entrepreneurial origin story, early failures, and belief that non-linear learning and embracing mistakes are essential to building something meaningful.

In this episode, we cover:

  • Why “doing less” and returning to fundamentals like audience, niche, and value proposition is the fastest path to marketing clarity

  • How website projects expose hidden misalignment on messaging, and why content, not design, is what stalls most builds

  • The power of talking to 200 target customers before locking in positioning, and why empathy beats assumptions every time

  • What makes cybersecurity marketing uniquely difficult and how bold, coherent messaging cuts through the noise of RSA spectacles and AI startup hype

If you’re a B2B marketing leader in cybersecurity or any crowded category struggling to differentiate when everyone sounds the same, Phill’s “do less, get clearer” framework is the reset your messaging strategy needs.

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Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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